Blog Archives
The Five Star 5 – Just Go “Google” Yourself!
Remember way way back in the 1990’s if somebody wanted to find out what you were all about, they either had to ask somebody that knew you, or ask you directly?
Well this internet thing has been a real game changer for researching people quickly!
I hop on Google several times a month to see what shows up for my name, and the name of my blog.
What I look for is:
- What shows up on the first page (and what may have dropped off)
- What new search results are showing up
- What new “shares” of my content are showing up; where I owe somebody a thank you
- Is there anything negative being that I should look in to
- It’s just really fun to scroll through lots of pages of results as I reflect on my online journey!
Bonus – some people have very common names, so it is a good idea to see where your content may be getting confused with somebody elses’
Your brand can become very powerful, and what shows up on web searches can help big time by providing people with the opportunity to get to know you very quickly.
If what shows up online is all positive, then you are good to go! If you are seeing a lot of negativity, probably time to review your branding strategies and assess some changes for the future.
- When is the last time you “Googled” yourself?
- Were you surprised with some of the search results (good or bad)?
- Are you going to pay more attention to your online search results in the future?
The tools are there to take your game to the next level. You might as well embrace them and build as strong a personal brand possible!
The Five Star 5 – Hashtags Are Super-Cool
I love hashtags, especially on Twitter!
I use them to:
- research topics of interest
- find interesting people who are researching the same things as me
- respond to questions that people are asking on Twitter & TV (have you seen Jimmy Fallon’s hashtag of the week question?)
- connect with people locally (I use hashtags to help attract new followers from my geographic region)
But the most fun I had recently, was following a local social media conference via their conference hashtag.
I went to the conference “Friday Night Mixer” but was unable to attend the main conference the following day. Although I was disappointed, I knew that most of the participants were active on Twitter. I looked forward to connecting with people based on their tweets from the break out sessions.
I was BLOWN away!
I made over 75 new connection in 8 hours! Most of them followed back, and I had a blast responding and joining the conversations with those who were tweeting throughout the day.
Still not convinced that hash tags give value?
Time to join the party cause the party is going on without you 🙂
Sell, Lead, Succeed! 