If you are sales representative, own a business or even write a blog; analyzing your sales figures and other key data is imperative for success.
You don’t have to do it every day, especially if you are not “a number’s person“!
I fell in love with math early on in elementary school, but I would not consider myself to be a “number’s guy”. Some are, some aren’t; and that is ok.
I must admit, I have become a bit of a blogging data addict!
I love to look at my blog stats.
- Unique visitors per day
- Top commenters
- Total views
- A map of the world with all the countries represented by my visitors (my personal favourite)
But I caution you…. don’t become obsessed with the numbers. I have seen it time and time again in the sales profession where reps get caught in to the trap of sitting at their desk most of the day analyzing too many reports.
Don’t get distracted from the key mission which is to SELL and grow your network!
I like to simplify processes in my professional and personal life. Below is an example of how I would spend at least one hour per month analyzing my sales territory numbers:
- Identify where business is up, find out what is working and do more of that!
- Identify where business is flat (no growth), find areas to improve and focus on that
- Identify where business is down, create recovery plans and carry out those strategies ASAP
See – no big deal! This does not have to take hours per week or month staring at paper.
Remember – it is your territory, your business, or even your blog.
If you don’t know what is going on with it, how can you expect to exceed your goals?