I love to discuss this scenario when speaking about networking with anyone who is interested in hearing my take….
You are at an after work business mixer – a cocktail party per se. You meet somebody for the first time, shake hands and exchange business cards. What would their body language be, and what would they say if the next thing you did was try and sell them something?
So why do so many people think this is ok to do when connecting online?
I could rattle off many examples when this has happened to me. I am stunned and bewildered every time. I am now less and less surprised because it is becoming more prevalent online.
Relationships take time to develop, and people typically only purchase from those that they know, like and trust.
Somebody can’t possibly have a hot clue what you are all about after you have just said “hello”. Most people would think you were an alien trying to connect for the first time offering your products and/or services.
- Thank people for connecting when they confirm your “request to connect” via social media
- Provide value
- Get to know them, and actually listen to them
- Connect them with like-minded people in your network
People will see right through you if you are only in this to sell. But if you put the focus on them, and show that you actually care about building long-term relationships, you will be much more successful when it comes time to present your offer.
Don’t just “barf”. That is just plain lazy!
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This is a repost of my first blog entry on January 23, 2012! I have many new followers, so this is a great opportunity to get to know me a little better!
My name is Tim Mushey, and those who know me well call me “Moosh”. I have decided to start this blog with a “Get to Know Me” post so you will be able to understand where the inspiration for this content came from!
I have loved to lead, motivate and inspire others for as long as I can remember. I have often been told that I have the gift of gab, and always have something to say. One of my groomsmen described me best to the guests at my wedding,
“All you have to do is say hi to Tim on the phone or in person, and next thing you know, you have all the updates on the latest TV shows, sporting events, bands and current events. Speaking to him is like flipping channels with a remote control.”
And he’s right! I’m passionate about many things in life – music, sports, my family, friends and work – and I love to share information with everyone! I believe that if I had not battled a stuttering problem all of my life, I would have a career in TV sports broadcasting in some capacity. I often envisioned myself as a sports anchor growing up!
As the son of two teachers, education has always been important to me. I achieved a Bachelor of Commerce Honours degree at the age of 22, and with my first “real job”, was managing a car rental branch by the age of 24. I took a little break after two and a half years in that fast paced business to travel to Australia and New Zealand. I was nervous leaving my family and friends, but a good friend of mine quit his job to do the same thing a few months before, and I thought that was an incredible idea! I ended up travelling for over 7 months, and the experience was better than I could have ever imagined. I made many life long friends from all over the world on that journey, and even managed to squeeze in some work experience selling encyclopedias – true story!
When I returned home in 1999, my career path lead me to outside sales and I have never looked back. It did not matter if I was selling mattresses, credit reports, electrical products, corporate parking programs or photocopiers, there was one commonality – I loved to sell! I had an exciting opportunity to manage a team of 10 reps and support staff with about 40% coverage of Canada in 2007, but changes occurred simultaneously within the organization, and I ended up declining the offer. To this day, I think back to what might have been, but deep down I know I made the right decision for my career and family. Being a Sales Manager was my dream job for many years.
Throughout the years since I completed my degree, I’ve realized that university was just the beginning of my education. So much of my success in sales didn’t come from what I’d read in text books, it has come from what I have learned in the field. Each role, and each account specifically has challenged me to grow each day. I have a wealth of knowledge, tools & systems that I am eager to share with others in sales, and those considering it as their profession in the future.
The internet has provided me with the ability to broadcast all over the world now. If I had affected lives in my own communities over the course of my life, why could I not affect lives everywhere in the future? I have learned to manage my stutter, and even though I still have to work on it daily, I am now ready to get in front of the camera, feel confident, and once and for all lose the words “self-conscious” from my vocabulary!
I hope you enjoy this blog. It truly comes from the heart, and was an absolute pleasure being involved in all aspects of its creation and its ever-changing content going forward!
When I started my online journey several years ago I battled uncertainty and doubt early on. Thoughts regularly came up like:
- So many other people are already excelling in (insert niche)
- What could I possibly share that hasn’t been discussed before?
- What value could a newcomer like myself bring to the “party”?
Over time as I gained momentum and started to feel pretty good about things, I certainly realized that I had an “Edge”.
The “Edge” was me. It is specific to my brand and business. No one person is exactly the same as me, nor will my business be exactly the same as anyone else’s.
You have an opportunity to do FANTASTIC things!
- Let your personality shine. Allow your audience in to your life a bit. Show them who you really are
- If you are funny by nature, add some humour to your work, but don’t force it
- Be creative with your content, and do some “outside-of-the-box” things that your audience will start to expect
- Be you – it is what you know best
- Be humble, grateful, helpful, accommodating and go-to resource in your niche
Do you want to take your “Edge” to another level? NEVER EVER stop learning!
Check out these 5-Star resources that help me move my business forward every day:
- “Jab Jab Jab Right Hook” by Gary Vaynerchuk http://bit.ly/18kORAY
- “Ebooks The Smart Way” by Pat Flynn http://bit.ly/1fsJzlx
- “Copy Blogger” by Brian Clark http://bit.ly/1nQnSSC
- “Podcast Answer Man” by Cliff Ravenscraft http://bit.ly/1aqesJQ
Awesomeness (Personal Branding)
- “Nametag Scott” by Scott Ginsberg http://bit.ly/1fZvhtj
- If you feel stuck and need a bit of a push, let me know – I am here to help!
- If you have overcome obstacles lately and now feel better about things, let us know the good news!
Would love if you commented and shared your stories (or you can always email me at TimMushey@gmail.com)
I spoke at a local Toastmasters Conference over the weekend and had a tremendous time! My discussion focused on the basics of Twitter, Facebook, LinkedIn, and how to use the social website “MeetUp” to attract guests to local club meetings.
When my presentation was over, I continued to chat with several attendees.
A couple of people took particular interest in what I was doing online with social media to build my brand. I recall comments like,
- “You obviously don’t have kids. How could you do all this other stuff and work full-time?”
- “What kind of day job do you have?”
- “How much time do you spend on social media per day”?
They commented on their busy lives, and how utilizing social media to improve their future seemed nearly impossible.
I was getting nervous and was not sure what to say next. My instincts finally kicked in . I proceeded to say one phrase in a very confident (but non-confrontational) tone,
“How badly do you want it?”
“Actually I do have kids; a seven-year old and a 13 month old. I work full-time out of the house. We are as busy like most families, seemingly running all the time. But I make it all work. I have blogged for two years, spent at least 15 minutes per day building my brand most days over the past 3 years.
I focus on doing my “social media brand building” before the family gets up in the morning, or late at night. If it is on a weekend, I sneak away from them for short periods of time. The only reason I can commit to the crazy hours is that I LOVE WHAT I AM DOING!”
I continued to discuss the “Little Bit Everyday” mantra that I learned from Jeb Blount over at Sales Gravy.
I love the gym analogy. People think that they have to buy a gym membership and workout at least one hour per day to get in shape. Small chunks of time on a regular basis makes a difference as well. Some days I spend hours on my online presence, others only a few minutes. But I show up ALL THE TIME. You can’t start engaging with social media, get all excited, then disappear for weeks at a time. If I see profiles like that, I am gone!
When that conversation was done, one of the attendees said to me, “I never thought of it like that“!
I am happy the message resonated with them, once I explained balancing family life, and moving my consulting opportunities forward.
- How do you balance everything if you are working full-time with a regular “day job”?
- How much time do you spend daily on social media, blogging and building your brand?
- What struggles do you face as you try to move your business forward?
Would love to hear your thoughts on this very important topic. Most people are struggling just to get through the day, and it would be nice to share ideas how successful people are able to manage all of their commitments!
My blog turns 2 today! Thank you for all the support. It means the world to me that you would take interest in what I am doing!
35,000 page views and 750 followers truly blows me away! The cool part is I am just getting started.
To stay focused on my blog and its intentions, I always refer back to the 3 “C’s”:
- CREATE fantastic content
- CONNECT with amazing people
- CARE about your audience (and they will come back for more!)
My wife took time out of her busy schedule last night to choose the picture for this post. I love it!
Thanks again! I am looking forward to creating content for many more years to come.
• Facebook https://www.facebook.com/SellLeadSucceed
• Twitter https://twitter.com/TimMushey73
• LinkedIn http://ca.linkedin.com/in/timmushey
• Google+ https://plus.google.com/+TimMushey/posts
• YouTube http://www.youtube.com/user/TimMushey
WordPress has a very cool feature that sends a “Year In Review” summary of all the activity on my blog.
I have always been open about how things have gone with my blog and social media presence, so this is a FANTASTIC opportunity to share my results with you.
If you have any questions, please leave a comment or email me at TimMushey@gmail.com
Have an incredible week, and thanks for making 2013 a very memorable year!
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 15,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 6 sold-out performances for that many people to see it.
Only you know the answer to that!
Take a moment to think about it.
How does your best online connection make you feel when…
- they teach you about something
- they connect you with other like-minded people
- share your content
- make you laugh
- pick you up when you need it most
Hopefully they feel the same when you do some (or hopefully all) of those things for them too!
What would happen to your network in 2014 if you developed more connections like your best one?
Is it time to…
- develop more quality relationships online?
- “go deep” with people and find out how you can help them?
- focus on a “serve first” mentality and stop thinking about “what’s in it for me”?
- care more!
I would love to hear about your best connection, and how you have helped each other.
What are your social networking goals for 2014?
Leave a comment or email me at TimMushey@gmail.com
I will publish the responses in a new post later in the month!
Hey! Let’s connect!
(Don’t forget to like to stay connected!)