I love Scott Ginsberg. He is truly one of a kind. That’s what it means to have an awesome personal brand right?
He has been wearing a name tag for many many years – every day for that matter.
Check out his Ted Talk video, to learn a little more about the man that puts a smile on my face every time I read his content!
Drop by my new facebook page and say hi:
Have a great weekend!
It is no secret by now that my musical taste is quite diverse.
Growing up in the ’80’s I loved many different genres of music, but I especially liked to rock! I know I know it seems far-fetched for such a clean-cut guy like myself, but it is true!
I will never forget buying Guns N’ Roses Appetite For Destruction cassette. I was quite self-conscious that the music was a little too heavy and the message a bit too over the top for my parent’s liking. But they were pretty cool about it! Some of my friends were very in to Guns N’ Roses and we went to a concert once in Winnipeg, Canada. Lead Singer Axl Rose was less than impressed to be there which did not surprise us. My friends and I translated another song in to french, played it on an acoustic guitar, and sang it which was fun for a class project.
But this post is actually about Slash, and reinventing yourself. It is easy to “judge a book by its cover” if you have not followed Slash’s career, but he is a truly brilliant person and musician. Ever since the “soap opera” that was the first line-up of Guns N’ Roses broke up, all he has continued to do is keep working and trying to reinvent himself. He has had several different solo projects and the highly acclaimed Velvet Revolver, with former Guns N’ Roses band mates including Scott Welland from Stone Temple Pilots.
But I believe his best work is happening now with a lead singer named Myles Kennedy. You can google his name if you would like to see his bio, but the bottom line is they just click. While Axl Rose is sitting at home doing whatever he is doing, Slash is out playing new material with his incredible band plus Guns N’ Roses classics.
This is one of my favourite songs, and I believe one of the most recognizable songs of all time, even after just one strum of the guitar!
If Slash was in the corporate world, I would want him on my team, because he never gives up, never stops believing in himself and those around him, and just keeps affecting people’s lives in a positive way.
You may know this one!
So, like – there are lots of us on earth right?
Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”. Heck many of us are trying to do ordinary stuff but still get noticed.
Like delivering beer to people’s seats at a baseball game.
There is no way to stand out from the crowd doing that right?
I had the pleasure of attending a Chicago Cubs exhibition game in April of 2011, and did not realize how much of a treat I was in for from watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!
But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years. When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.
I still have his “business card”, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.
- What do you do to stand out from the crowd?
- Where do you know that you can improve to increase your exposure?
Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.
Be memorable, be engaging, be caring and for goodness sake have some fun!