Blog Archives

My Two Cents – LinkedIn Do’s and Don’ts!

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I have spent a lot of time on LinkedIn lately, and have made many valuable new connections!

Weather you want to improve your LinkedIn presence, draw more attention for your business and brand, or draw “eyeballs” for potential job opportunities, this post is a must for you 🙂

Think of your LinkedIn profile as being in a tall stack of resumes. What makes you stand out, and why should somebody click and have a look!

I will expand on these points in future posts; but for today, here is a checklist to keep near!

Do…

  • Post a picture
  • Complete your profile
  • Keep your headline simple, and eye-catching
  • Personalize your intro when requesting to connect, and say thank you when people accept
  • Ask for recommendations

Don’t…

  • Post a picture with other people in it, or if your face is not clearly visible
  • Cram too much in to your headline (this includes no email addresses, websites or credentials that have as many letters as the alphabet)
  • Connect and run! Get to know people and engage with them
  • Just post your current job title in the headline – get creative
  • Have grammar errors or bad sentence structure in your profile 

In LinkedIn, go under “People You May Know” and scroll through.

  • What stands out on profiles? What made you click to see more?
  • What made you bypass people and keep scrolling?

This should give you the good, the bad and the ugly of what is happening on LinkedIn!

Have fun learning.

My Favourite 5 Posts of 2013 – #2 “The Beer Dude”

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So, like  – there are lots of us on earth right?

Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”. Heck many of us are trying to do ordinary stuff but still get noticed.

Like delivering beer to people’s seats at a baseball game.

There is no way to stand out from the crowd doing that right?

WRONG!

I had the pleasure of attending a Chicago Cubs exhibition game in April of 2011, and did not realize how much of a treat I was in for from watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!

But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years. When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.

I still have his “business card”, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.

  • What do you do to stand out from the crowd?
  • Where do you know that you can improve to increase your exposure?

Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.

Be memorable, be engaging, be caring and for goodness sake have some fun!

Three Words To Really Think About….

  • Authenticity
  • Caring
  • Story Telling

I recently watched the Garth Brooks “Live At  The Wynn” concert and I was completely blown away – especially by his ability to tell a FANTASTIC story!

I am going to keep this short and sweet, and let you really think about those three words as you continue to spread your message.

If you want me to dig a little deeper, just let me know 🙂

How To Stand Out – The Beer Concession Worker Story

So, like  – there are lots of us on earth right?

Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”. Heck many of us are trying to do ordinary stuff but still get noticed.

Like delivering beer to people’s seats at a baseball game.

There is no way to stand out from the crowd doing that right?

WRONG!

I had the pleasure of attending a Chicago Cubs exhibition game in April of 2011, and did not realize how much of a treat I was in for from watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!

But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years. When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.

I still have his “business card”, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.

  • What do you do to stand out from the crowd?
  • Where do you know that you can improve to increase your exposure?

Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.

Be memorable, be engaging, be caring and for goodness sake have some fun!