If you want it to!
Seriously (my 7-year-old son loves to say that word now)!
Today more than ever, personal branding is incredibly important. The tools are there to stand out in very crowded niches and be game changers helping those who really need it.
I think many people undervalue their worth online in one, or multiple niches that they are working in.
Always remember that people love to work with like-minded people, so don’t be afraid to put yourself out there and build a kick-a** community of raving fans.
When I think of personal branding, 5 things really come to mind:
- Be Yourself – Don’t try to be somebody that you are not. It rarely works, and you just look silly
- Engage Others -Nothing worse than somebody putting out great content but never engaging their audience
- Be Consistent – One big red flag that stands out for me when I come across a new brand is if their social media content is inconsistent, with long breaks of nothing. If you are in, you are in – show up often with high quality content
- Be of Service – It is not about you, it is about your audience. Once you get the mindset of helping others, it will be a game changer. The money will be there, as long as you don’t focus on it
- Start a Blog or Website With Your Name – Even if you have an existing business, it is a great idea to be branded online with your name as well. What better way to get known online than people being able to stop by “Insert Name.com”!
- What does personal branding mean to you?
- What struggles have you had with your brand, and what steps have you taken to make yourself a “rock star” brand now?
I would love to hear your thoughts!
Shoot me an email at TimMushey@gmail.com, or comment below.
Oh yeah..let’s connect if we are not already!
Have a FANTASTIC day 🙂
This is just a FANTASTIC article by Pam Moore!
I highly recommend that you bookmark it and carry out the ideas that you are not already doing.
So, like – there are lots of us on earth right?
Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”. Heck many of us are trying to do ordinary stuff but still get noticed.
Like delivering beer to people’s seats at a baseball game.
There is no way to stand out from the crowd doing that right?
I had the pleasure of attending a Chicago Cubs exhibition game in April of 2011, and did not realize how much of a treat I was in for from watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!
But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years. When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.
I still have his “business card”, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.
- What do you do to stand out from the crowd?
- Where do you know that you can improve to increase your exposure?
Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.
Be memorable, be engaging, be caring and for goodness sake have some fun!