How To Stand Out – The Beer Concession Worker Story

So, like  – there are lots of us on earth right?

Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”. Heck many of us are trying to do ordinary stuff but still get noticed.

Like delivering beer to people’s seats at a baseball game.

There is no way to stand out from the crowd doing that right?


I had the pleasure of attending a Chicago Cubs exhibition game in April of 2011, and did not realize how much of a treat I was in for from watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!

But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years. When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.

I still have his “business card”, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.

  • What do you do to stand out from the crowd?
  • Where do you know that you can improve to increase your exposure?

Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.

Be memorable, be engaging, be caring and for goodness sake have some fun!


About Tim Mushey

Dynamic and energized sales rep, mentor and leader since 1999. This blog will be about sales, social networking, personal branding, leadership, music and having some laughs! Don’t be surprised if I mix it up on occasion, and talk about something totally different! I thrive on being part of successful, forward thinking teams. I am ready to go from the moment my feet hit the floor each morning, with the expectation that new adventures will be coming my way. It is rare that there isn't a smile on my face, as I take it all in, and have some fun along the way!

Posted on October 11, 2012, in Business, Success and tagged , , , , , , , . Bookmark the permalink. 7 Comments.

  1. Tim,

    I love this!! A personal brand is vital to success.

  2. Enjoyed your post! A great read! I would have liked the opportunity to share it with thousands of others but couldn’t find the shae buttons. Have I missed them here?

    Have a great day!

    Wyn. N. Davies

  3. Just found them! It seems they don’t show until I click the comments section.

  4. I met someone similar at a White Sox game. Maybe it was the same I still have his card to because it left a very strong impression about the value of self-branding. His card said his company was “Vendor with strap.” His title was “Beer dude.” His location was Chicago, IL (if I can’t get there by CTA I don’t want to go!) I will keep this card forever and share the story whenever I can!

    • Hey Michael! Thanks for taking the time to comment! Wow that sure sounds like the same guy. He was working at the Cubs spring training in Phoenix so that does make sense. I am going through a fall house cleaning here so if I come up with the card I will certainly respond later. Have a great weekend!

Stop by & leave a comment. I would love to hear from you!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: