My Favourite 5 Posts of 2013 – #2 “The Beer Dude”
So, like – there are lots of us on earth right?
Many of us are trying to stand out from the crowd and do “out of the ordinary stuff”. Heck many of us are trying to do ordinary stuff but still get noticed.
Like delivering beer to people’s seats at a baseball game.
There is no way to stand out from the crowd doing that right?
I had the pleasure of attending a Chicago Cubs exhibition game in April of 2011, and did not realize how much of a treat I was in for from watching a beer vendor work. His coverage of our section immediately caught my attention! He was more charismatic, more outgoing, more energetic, and more fun to watch than any other beer concession worker than I had ever seen before. I caught myself watching him work more than the game itself!
But that was not even the best part. When he left our section for a bit, I followed him and we had a bit of a conversation. I was captivated by his stories of working in the industry for many years. When I left with my drinks, he gave me his “business card”. It was a laminated baseball-like card with his picture on the front working at a game. On the back it had all of his “statistics”. By statistics I mean all the venues he had worked at during his career, and events that he attended.
I still have his “business card”, and look at it from time to time to remind me what it truly means to have a well-developed personal brand.
- What do you do to stand out from the crowd?
- Where do you know that you can improve to increase your exposure?
Developing your personal brand is not a “when I feel like it” thing. It should be ongoing. Daily if possible.
Be memorable, be engaging, be caring and for goodness sake have some fun!
Posted on December 30, 2013, in Favourite Posts Of 2013 and tagged Awesome, Blogging, Branding, Marketing, Originality, Personal Brand, Sell Lead Succeed, Success, Tim Mushey. Bookmark the permalink. 2 Comments.
Great story Tim. I am sure the guy was a great guy to talk to and spend some time with. Happy new Year Bud, and may 2014 be better then 2013 was. Cheers Dwayne
Thanks Dwayne! As you know, I have attended many sporting events over the years, mostly hockey! But this was different. He stood out in a crowd in a profession that people typically don’t stand out! It was a very cool lesson. All the best to you in 2014 as well….