It Is NOT All About You!


Recently my son decided that he did not want to play ice hockey this year. He was more interested in Tai Kwon Do and wanted to give it a try. My wife and I had several conversations with him to see if there was another underlying reason he wanted to stop playing “Canada’s National Sport”, but his passions just seemed to lie elsewhere.

Our stomachs initially felt weird thinking about missing all the great friends that we had made over the two winters while Elliot played hockey. I also felt sad about not coaching anymore because I really enjoyed being involved with the kids, and seeing them progress every time they laced about the skates.

My wife and I soon had a reality check. It is NOT about us. It is about our son and his happiness. We are going to support him 100% in whatever he chooses to do in life.

My thoughts quickly turned to the sales profession. So often people get caught up in their own agendas, goals and motivations, that they tend to forget that they are supposed to be acting in the best interests of customers and/or prospects.

  • Remember the great quote from Frank Tyger,

“Be a good listener, your ears will never get you in trouble”.

Don’t just “barf” your sales pitch on them.

Find out what they really want to buy!

I would love to hear your thoughts about a time that a sales rep acted in your best interests, or maybe a time that they did not.

How quickly from the start of an interaction did you know if it would be a good experience or not?

Thanks in advance for your contributions!

One last thing… I would love to connect on Facebook (if we are not already) at


About Tim Mushey

Dynamic and energized sales rep, mentor and leader since 1999. This blog will be about sales, social networking, personal branding, leadership, music and having some laughs! Don’t be surprised if I mix it up on occasion, and talk about something totally different! I thrive on being part of successful, forward thinking teams. I am ready to go from the moment my feet hit the floor each morning, with the expectation that new adventures will be coming my way. It is rare that there isn't a smile on my face, as I take it all in, and have some fun along the way!

Posted on September 26, 2013, in Sales, Sports Stories and tagged , , , , , , , . Bookmark the permalink. 7 Comments.

  1. Tim, great advice, I always say listening is positioning, but we have to remember it also!

  2. I can’t remember exactly what I was buying, but the sales person told me that their product wouldn’t be a good fit, and he went so far as to suggest two or three other business I could check to find what I wanted. I was so impressed that he didn’t try to sell me something I didn’t need, but helped me find what I truly wanted. On the Tae Kwon Do note, I hope your son enjoys the experience! Our kids (17 and 15) just earned their adult black belts earlier this year, and it’s been a great experience. Their studio not only stresses achievement in TKD, but also the need to respect their parents and do well in school. It’s a nice mix.

    • Wow a breath of fresh air with a sales person! Love to hear those stories. Glad your kids had a great experience in TKD.

      I am hoping the same for our son. He seems to really like it so far – it looks like a really fun activity..

  3. Tim, I remember the exact moment that our oldest son told us that he did not want to play any sports, they he wanted to play music and act…. You are so right that it takes a few minutes to get over what you will be missing and remember it is not about you at all. My son went on to be a great musician had a couple of really good bands that played around town and even wrote a song that he played at my wedding. His passion is music and you hear it when he plays or sings.

    Being a parent is such a great learning experience!

  4. Great post! I was in a meeting recently where the sales person outlined all the benefits her product could provide (none of which addressed my particular needs) and then closed by asking me to help her by buying her product. Now, I am a pretty nice person who looks for opportunities to help, but really?!! Hmmm … perhaps I can help by sending a link to this post.

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