Educate

I “met” Mark online a couple of months back, and have been enjoying his blog ever since. Turns out we “travel in some of the same circles” online in the sales space!

I really enjoyed this post about educating during the sales process. Often, people forget this critical step.

Thanks Mark!

Mark McCarthy's Blog

Educate

Educate.  It’s part of the sales process many can’t get used to.

But sales people have to do it.

Sure there’s lot of  buzz and research about how prospects do all this learning  online about a business before they even get to a sales person.  I’ve preached that research before myself.  But I’m not buying that it is entirely true hook, line and sinker any more. 

I keep hearing prospects confused, unsure or frustrated about certain services or products.  I keep hearing prospects so busy at work and so inundated with messaging and marketing- they don’t have time to research and learn. 

If you are a company selling somewhat abstract  services like money management, digital marketing, brand development, risk avoidance, sales training, marketing solutions and the list goes on – you have to understand that many prospects just really…don’t understand. 

These prospects aren’t going to shout this…

View original post 205 more words

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About Tim Mushey

Dynamic and energized sales rep, mentor and leader since 1999. This blog will be about sales, social networking, personal branding, leadership, music and having some laughs! Don’t be surprised if I mix it up on occasion, and talk about something totally different! I thrive on being part of successful, forward thinking teams. I am ready to go from the moment my feet hit the floor each morning, with the expectation that new adventures will be coming my way. It is rare that there isn't a smile on my face, as I take it all in, and have some fun along the way!

Posted on June 4, 2012, in Sales, Success and tagged , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Hi Tim, good article from Mark, thanks for exposing him on your site to your followers.

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