And how not to arrive to an event unprepared.

I was once given a ticket to a guest-speaker event put on for a group of young professionals in my community. I was excited and grateful for the opportunity because I’d be seeing Erik Qualman speak about social media—Erik wrote Socialnomics and is a great speaker. I would be able to sit comfortably and listen to an expert on social networking entertain me. So I thought.

When I arrived at the event I discovered there would be a networking hour preceding it, and that I was woefully under-dressed. My vision of kicking back and listening to a great speaker was dashed when I entered a hallway full of people dressed to the nines engaged in conversation. I promptly went to the men’s room, looked at my sad self in the mirror, and exited the building.

I needed air. It took me a few…