Real Connections Matter!


I have known the one-of-a-kind Paul Castain for over three years, and had the pleasure to speak with him on several occasions.

Long ago when I started writing, did not have a blog yet, and was “stuck”, I started to research the sales profession and stumbled across a website. They had a blogroll (list of blogs that they followed) and Paul’s blog – “Your Sales Playbook” was one of them.

I had clicked on many of the other blogs and moved on shortly after, but something made me dive deeper in to Paul’s content. He even had a link to a music playlist to help pump everyone up! Any sales website that has content on music (one of my passions) is going to get more of a look than the others.

From that moment, I made a point of supporting him on my “regular run” of the social media circles. I commented on his posts, listened to podcasts, shared content and interacted with him on a more personal level. I really connected with him, and at any moment felt like we could go grab a drink and shoot the breeze.

Over a year and a half passed and I was finally ready to launch my blog in January of 2012. It was a honour early on to have Paul stop by and comment to wish me well. Like many bloggers, my first two or three posts had limited traffic beyond family and friends. I did not totally understand “the blogging thing” yet, and was not driving traffic to my content.

Then came February 13, 2012 –  the day I will never forget.

I walked in to my office like any other morning to check email. I was stunned to see so many new emails related to my blog. My first thought was “What did Castain do”?

I share this not to be cocky or arrogant, it was just the first thought that came to my mind. I had a feeling that Paul was responsible.

I still remember my heart racing as I realized what had happened.

To this day, no matter how hard I try, I cannot surpass the number of daily page views that I received when Paul gave Bruce Zimmerman and I a “shout out” on his blog. I am forever grateful for the gesture, and what he has done for me and my business.

I never expected anything in return from Paul. I just wanted to help because of his incredibly content, passion to make others be better and his love for life.

Our relationship has now developed to where I help run his music group on LinkedIn (a subgroup of the highly successful Sales Playbook) called the Daily Music Sanctuary .We try to talk at least 2-3 times per year. I was invited to attend one of his webinars free of charge, and had the distinct pleasure of doing a testimonial for his awesome Ebook “Paul Castain’s Social Networking Playbook” 

If you reach out to others and build relationships you never know what might happen. If your intentions are not self-fulfilling, you might get an incredible surprise like I did that day!

Paul has become my mentor and motivates me to move my consulting business forward every day! As great as the mention was on Paul’s blog, the best part is I now have an incredible friend who will be there when I need him, and that means the world to me!


About Tim Mushey

Dynamic and energized sales rep, mentor and leader since 1999. This blog will be about sales, social networking, personal branding, leadership, music and having some laughs! Don’t be surprised if I mix it up on occasion, and talk about something totally different! I thrive on being part of successful, forward thinking teams. I am ready to go from the moment my feet hit the floor each morning, with the expectation that new adventures will be coming my way. It is rare that there isn't a smile on my face, as I take it all in, and have some fun along the way!

Posted on June 18, 2014, in Building Relationships, Personal Development, Social Media and tagged , , , , , , . Bookmark the permalink. 24 Comments.

  1. Tim,

    Paul is everyon’s uncle from another mother.

    Uncle Paul kickstarted me into Twitter and Google +. We have had the great opportunity to meet a couple of times and we have talked lots.

    We have shared lots of memories and experiences. I am happy to know him as my friend and mentor.

    Give without keeping score!

    Cheers bud.


    • Good Morning Marc! Glad to see that you have some awesome memories to share about Paul. Thanks so much for taking the time to comment. “Give without keeping score” – BOOM

      Tremendous point.

      Thanks again!

  2. Nice tribute, Tim! I’ve been following Paul’s work for a while now and I agree that he’s the real deal.

    • Thanks Stephen! Appreciate your comments. He is indeed the real deal. One of a kind – will not confirm to what anyone else wants him to be. He is 100% original and I love him for it 🙂 Take care!

  3. Great post, Tim! Paul’s kickstarted more people than we can probably count. Even though he bills himself as a “sales rockstar” I think we can all agree that he’s more of a “relationship rockstar” than anything else. He’s taught all of us how to build those relationships with our peers, as well as our potential clients. Nothing like having a great support group of friends like we have!

    • Hey Russ!

      Thanks for the note. We are all very lucky for the support group that we have.

      And you are BANG ON! Paul is a relationship RockStar and we all appreciate his efforts.

      Take care!

  4. Hi Tim,

    Great post!

    Paul is my sales coach and mentor… We have been speaking two times a month for the last two years.

    He has helped me grow my business, my network and even helped with my work/family balance.

    I was also mentioned in one of his posts – I never received so many emails!!

    That is the power of Paul!

    Great job – keep it up!!


    • Richie!

      I know that you work with Paul, and it is so awesome that he has made a difference for you in many areas of your life.

      I am sure you were surprised as I was the day your blog EXPLODED 🙂

      Thanks so much for stopping by, and I appreciate the compliments.

      All the best!

  5. Timmy what a great tribute and a real testament to the power of effective networking!

    Well done my friend and on a personal note, thank you for suggesting I connect with Paul not long after you started following him – I am very proud to now consider a friend too.

    • Thanks Roger! It has been an incredible pleasure getting to know Paul.

      I am so happy that I introduced you to him, and your relationship has grown as well.

      He is a FANTASTIC friend who inspires all of us that we can someday too knock it out of the park!

  6. Reblogged this on Sunny Canuck and commented:
    I am honoured to share this blog post from my good friend Tim Mushey about our mutual friend Paul Castain! The power of effective networking.

  7. Great tribute Tim!
    Paul C. is indeed a great and positive influence in a huge number of people’s lives!

    • Thanks for the comment Paul! Hope all is well. You know how much Paul C means to me and the rest of the Sales Playbook Community.

      Just a great guy to have on our side as we all try to learn and grow as individuals.

      Take care.

  8. Thank you Tim for your heartfelt thank you and tribute to Uncle Paul! I myself, send him Thank You notes from time to time, because of his incredible ability to reach and effectively connect with us ‘little people’. He truly is a ROCKSTAR! And I consider myself lucky to be following him and you!

  9. Great blog Tim! I love Paul Castain! He is a special person who deserves the comments you made! He is helping me fine tune all that I do and I am making more money and having more fun because of his coaching!

    • Thanks for stopping by Pete! And thanks for the compliment. You bet Paul is deserving. Glad to hear he has been such a help to you. What an awesome guy. Thanks again and great to hear from ya!

  10. Honored and Grateful for my relationship with you Tim, Roger, Pete, Richie, Marc and all my Sales Playbook friends.

    Because of you all I have the best job in the world!

    Thank again Tim . . . what a nice thing for you to do!

    Thank you!

    • You do have the best job in the world Paul! You love what you are doing which is so awesome.

      I gotta say, you got a great group around you, and we all love to interact.

      Thanks again for stopping. I really appreciate all your support personally!


  11. Great Story Tim! We are reading the Go-Giver by Bob Burg and John David Mann in our Advanced Sales Class. This is a perfect example of Paul as a Go-Giver – I’m going to share it with my students! Paul has been helpful to me as well, retweeting my posts and helping out in any way possible.

    • Thanks Dawn! Ahhh the Go Giver! What an awesome book. I am due to listen to that again soon by Bob.

      I am honoured that you would share with your students.

      Thanks again for taking the time to comment. Nice to see you here.

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