When I was selling in a retail market many years ago, it became common knowledge that one of the chain stores had a simple selling strategy:
- “Make sure that you sell to the first person that walks through the door every morning. It will set you up for the rest of the day.”
Really think about that for a minute. How different would their mindset and attitude be if they had a great start to the day? Don’t get my wrong, I am not asking you to beg for the sale, or hang on to their leg as they try to leave the store. But you get the idea!
For sales reps, business people and anyone trying to sell “Widget XYZ”, listen up….
You should have laser focus from the moment the calendar changes to a new month, and start that selling period with a “Bang”! A strong first day or two (or even a week) sets you up for the rest of the month. You will feel more confident, have a bounce in your step and presentations will flow more naturally. Heck the challenges won’t even feel as painful! You won’t feel as much pressure to sell, because you are already well on your way to reaching the monthly goal.
Think back to those months that you had a fantastic start vs. a poor one. One felt great while the other one felt like the weight of the world was on your shoulders. I can vividly recall having both types of feelings, and one is obviously better than the other!
Sales is a lot like sports, and when you are “feeling it”, good things happen.
Try “feeling it” when you have only achieved 25% your monthly goal with three days left in a month. OUCH!
Get in the mindset that NOTHING will get in your way to starting a month with a “Bang”!
Don’t get distracted in the office doing busy work and returning email. Focus on a detailed sales plan for that first week and don’t deviate from being in front of customers unless absolutely necessary.
I would love to hear if a very focused sales strategy for the first week of every month helps your results. Keep me posted – I would love to hear from you!