Thanks to Eric Blumthal for sending this to me.
Have a great weekend everyone!
This is pure gold! DO NOT do this on a sales call. Have a great weekend!
In sports like hockey, football and basketball, certain athletes get tagged with the name “perimeter player”. They mainly shoot from the outside, or in the case of football, only catch the ball near the sidelines. They play it safe, and stay away from the “dirty” dangerous areas. They can still score from the outside, but are missing other opportunities to score.
In sales, most well-adjusted reps have the ability to:
- Sell more products to their most satisfied customers
- Sell to a prospect who has all but pulled out a purchase order number and said “I’m buying!”
- Take over and succeed in a territory that is already on “auto-pilot”
That would be described as perimeter play.
What about getting in to the “dirty”, dangerous areas?
These reps have the ability to:
- Put together action plans and succeed in getting struggling accounts back on track
- Get in front of dissatisfied customers, and fix problems face-to-face
- Make difficult decisions to drop underperforming accounts that will never thrive
- Succeed in spite of lack of leadership and never make excuses
My favourite analogy for this type of work is always related to hockey,
“Who is willing to go in to the corner, get hit by a bigger player, and still come out with the puck?”
The perimeter players, will let up, and watch somebody else complete the difficult tasks.
The perimeter players may still have a long career, but be just average. If you are looking for average, then you must be ok playing it safe. The repeated overachiever, who is always looking to improve never hesitates and welcomes the difficult tasks on route to massive success!
The questions are:
How badly do you want it?
How “dangerous” are you willing to be?
Only you will know the answer. It’s your choice!
Broc does an awesome job discussing why presenting is so critical to your success. I realized this several years ago when I joined Toastmasters. Broc and I are online friends now, and his content “rocks”!
Originally posted on fool (with a plan):
Does anyone else go to concerts and try to figure out how to do your job better? No? A side effect of being a presenter and facilitator is that I cannot attend any training, speech, or event without noticing what is done well, what could be better, and what I can learn from it.
Eighteen months ago I wrote a post called “Rock and Roll Presentation Skills” after seeing one of my favorite European bands perform. As a presenter, this band inspires me more than any other with their stage presence, energy, and connection to the crowd. By sheer coincidence the same band was performing in Dallas the same weekend I was there to attend HRevolution and I couldn’t pass up the opportunity to see them again.
Reflecting on what I took from this performance, the presentation lessons hold true with what I learned from their last performance.
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I spend a lot of time researching websites and social media profiles to see who is doing a FANTASTIC job providing awesome exposure for their brands.
Unfortunately, not everyone is rockin’ it in this area, and I want to make sure that this critical social media strategy is not overlooked going forward.
One area that really stands out for me is the ease that I can find social media “connect” buttons on a website or blog. I find that my eyes often focus on the top of the page, and many key people that I follow put them there, or somewhere on the first page of content. On the flip side, many people bury their social media connect buttons deep in to their website, and I have to go digging to find them. If I really like what they are doing, I will dig, but typically not – it is much to time-consuming.
What I am going stress next may seem obvious, kind of “Intro To Social Media”, but humour me for a minute.
The more opportunities that you give people to connect with you, the greater the change that they actually will! People tend to be too busy, many are looking for the shortcut, and want the easiest ways to connect possible. So why not give them many opportunities to do so?
Here are some places that I make sure that I promote other places that people can connect with me:
Twitter Profile – Insert a link in the space provided under the tag line where you would like people to land and discover more about you. Perhaps your website, blog or even a Facebook Fan page.
LinkedIn Profile – There is a place on the template to include other social media profile links (and links to websites & blogs).
Facebook Fan Page Profile – Under the “About Page”, there are fields to include an email address, other accounts (which includes Twitter), and websites.
YouTube/Google+ Profile – Under the “About Page”, there is a “Links” section. You can add social media and website info there.
Pintrest Profile – There is a place to put your website link, but you can choose another social media link if you don’t have a website or blog
LinkedIn “Thanks For Connecting Note” – Every person that I connect with gets a “Thanks For Connecting” note. I always ask people where else I can connect with them, and provide the links to where they can connect with me. A shout out to Paul Castain for drilling this in to my head early in my online journey! You can check out Paul’s incredible work at http://yoursalesplaybook.com/
At The End Of Blog Posts – This is a great place to remind people where else they can connect with you, and give an email address and/or phone number if they have questions, or heck maybe even hire you :-)
On An Email Signature – I don’t recommend listing 8 places that they can connect with you after your name. That would be a little hard on the eyes. But list a couple of places, and change it up periodically; maybe once per month?
On Social Media Channels – Sounds kind of obvious, but you can Tweet “Hey stop by my website”, or post on Facebook how to connect with you on Twitter. You get the idea.
Post Other Ways To Connect On LinkedIn Groups – Some LinkedIn Groups have discussions that allow you to post links to specific social media profiles. If you want to know which groups I am a member of, shoot me an email at TimMushey@gmail.com
Please note – I have not taken the plunge yet on Instagram, Snapchat or other social media sites that the cool kids are on. But I am sure that there are similar features which allow you to include social media & website links (and potentially email addresses).
If you have any questions about improving your link coverage & website/blog visibility, please email me at TimMushey@gmail.com
Or reach out through the following social media channels:
(don’t forget to “like” to stay connected)
Good luck getting your content out there, and remember never pass up on an opportunity to tell people all the places that they can find you.
What?????? Is it even possible for Gary Vee to step up his game even more?
Well he has.. check this out!
I have been MIA for a while on my blog, and I do sincerely apologize. I am working on some new things that have me very excited. Details coming before the end of the year.
I was recently listening to Pat Flynn’s Smart Passive Income podcast, and he had Gary Vaynerchuk on. If you don’t know who he is, just Google his name. He is one of the first people that I followed as I started studying the online marketing space, and he has been just “crushing it” for years.
Gary has started a daily video series, which has also become a podcast called “Ask Gary Vee“. The content is raw, real and incredibly valuable.
Check out the videos here:
If you love audio too, the ITunes podcast link is:
If you are on Twitter, and you want to submit a question to Gary, use the hashtag #AskGaryVee I enjoy even just following the hashtag!
I first got super pumped up about working in the online space after listening to a Tony Robbins audio interview series that Gary was on. One of the most memorable things that Gary passionately said (he is from Jersey so he always has passion),
“You want a business strategy, CARE”.
That has always stuck with me.
As always, if you have any questions about personal branding, social media strategy, sales or leadership, feel free to reach out at TimMushey@gmail.com
You can always find me at:
Enjoy the rest of your week, and thanks for reading :-)
If you want it to!
Seriously (my 7-year-old son loves to say that word now)!
Today more than ever, personal branding is incredibly important. The tools are there to stand out in very crowded niches and be game changers helping those who really need it.
I think many people undervalue their worth online in one, or multiple niches that they are working in.
Always remember that people love to work with like-minded people, so don’t be afraid to put yourself out there and build a kick-a** community of raving fans.
When I think of personal branding, 5 things really come to mind:
- Be Yourself – Don’t try to be somebody that you are not. It rarely works, and you just look silly
- Engage Others -Nothing worse than somebody putting out great content but never engaging their audience
- Be Consistent – One big red flag that stands out for me when I come across a new brand is if their social media content is inconsistent, with long breaks of nothing. If you are in, you are in – show up often with high quality content
- Be of Service – It is not about you, it is about your audience. Once you get the mindset of helping others, it will be a game changer. The money will be there, as long as you don’t focus on it
- Start a Blog or Website With Your Name – Even if you have an existing business, it is a great idea to be branded online with your name as well. What better way to get known online than people being able to stop by “Insert Name.com”!
- What does personal branding mean to you?
- What struggles have you had with your brand, and what steps have you taken to make yourself a “rock star” brand now?
I would love to hear your thoughts!
Shoot me an email at TimMushey@gmail.com, or comment below.
Oh yeah..let’s connect if we are not already!
Have a FANTASTIC day :-)